GTM plays built by the community

By GTM engineers, for GTM teams. Install a play and Alta's agents run it for you - inside Alta or from Claude, Cursor and Codex. Every run stops at a draft for you to approve.

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Every play is a plain SKILL.md file. Read it before you run it, copy it, make it yours.

50plays at launch
3agents that run them
1Company Brain behind every run
0sends without your OK
Collection · 6 plays

Pipeline generation

Start from who you sell to, and end with a campaign waiting for your approval.

Collection · 10 plays

Act on signals

Reach out when something real changes, not when a list says so.

Champion Tracker
Follow your champions to their next company
Raised on 100+ customer calls

Spots when customers and champions change jobs, and drafts a warm note at their new company before anyone else.

SignalsKatie
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Hiring Signal Campaign
Reach companies the week they hire for your buyer
Raised on 150+ customer calls

Watches job posts for the roles you name and drafts a why-now email that cites the post.

SignalsKatie
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Intent Surge
Reach accounts the week they start researching
Raised on 150+ customer calls

Ranks ICP accounts by how fast their research on your category is growing, and drafts outreach for the hottest.

SignalsKatie
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Website Visitor Follow-Up
Follow up with companies that visited, while they still care
Raised on 150+ customer calls

Finds the right contact at ICP companies that visited, and drafts a same-day note tied to what they read.

SignalsAlex
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Post Engagers
Reach the people already engaging with your content
Raised on 350+ customer calls

Drafts a short note that continues the topic people at ICP accounts engaged with, instead of pitching.

SignalsKatie
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Warm Network Hiring
Start with the people who already know you
Raised on 150+ customer calls

Checks your own connections for companies hiring the roles you serve, and drafts short warm notes.

SignalsKatie
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Launch Moment
Reach companies the week they launch
Raised on 100+ customer calls

Finds ICP companies that just launched a product or feature, and offers help getting it in front of buyers.

SignalsKatie
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Funding and M&A Moments
Reach companies when money or a deal changes plans
Raised on 70+ customer calls

Finds companies that just raised, acquired or were acquired, and writes about what that moment changes.

SignalsKatie
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New Exec, First 90 Days
Meet new leaders in their first 90 days
Raised on 40+ customer calls

Finds new CROs and VPs of Sales at ICP companies and introduces you around what new leaders fix first.

SignalsKatie
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New Region Expansion
Reach companies opening a new office or region
Raised on 60+ customer calls

Finds ICP companies entering a new region and reaches the person who leads it, about winning that market.

SignalsKatie
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Collection · 8 plays

Inbound follow-up

Every hand raised gets an answer in minutes, and every missed meeting gets a second chance.

Inbound Call Answering
Never miss an inbound call again
Raised on 150+ customer calls

Alex answers your line with an approved script, qualifies callers, books meetings and logs every call.

InboundAlex
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Website Concierge
Turn website visitors into meetings
Raised on 150+ customer calls

Alex chats or talks with visitors on your site, answers from your content, books meetings and hands off to a person.

InboundAlex
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MQL Rescue
Turn form fills that did not book into meetings
Raised on 300+ customer calls

Reaches every MQL that did not book within minutes, qualifies them, and offers times from the right calendar.

QualifyAlex
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No-Show Rebook
Rebook the meetings that did not happen
Raised on 150+ customer calls

Reaches everyone who missed a meeting the same day, with a friendly note and new times.

QualifyAlex
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Reply Triage
Answer every reply before lunch
Raised on 250+ customer calls

Sorts new replies by intent, drafts the answer for each, and sends the interested ones to a rep's calendar.

QualifyAlex
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Call Prep Brief
Walk into every call prepared
Raised on 60+ customer calls

One page before every call: who is coming, what was said last time, where the deal stands, and three questions worth asking.

Meeting prepAlex
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Lead Routing
Get every lead to the right rep, fast
Raised on 100+ customer calls

Picks the owner of every new lead by your rules, with a handoff note on who it is and why now.

InboundAlex
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Speed-to-Call
Call hot form fills within minutes
Raised on 30+ customer calls

Alex calls qualified form fills within minutes with an approved script, and follows up if no one answers.

InboundAlex
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Collection · 10 plays

Learn what works

Luna reads your campaigns, calls and pipeline, and tells you what to scale, fix or stop.

Pipeline Attribution
See which campaigns produce pipeline and revenue
Raised on 200+ customer calls

Connects every campaign, channel and play to the meetings, pipeline and revenue it produced, not just replies.

LearnLuna
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Paid Ads to Pipeline
Tie ad spend to meetings and deals, not clicks
Raised on 150+ customer calls

Connects Google, LinkedIn and Microsoft ad spend to CRM pipeline, with cost per meeting and per deal.

LearnLuna
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Campaign Health Check
See which campaigns to fix, scale or stop
Raised on 100+ customer calls

Ranks every live campaign on replies, meetings and bounces, and tells you what to change first.

LearnLuna
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Objection Map
Know the objections you hear most
Raised on 90+ customer calls

Groups negative replies and call objections into recurring reasons, with a proven response for each.

LearnLuna
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Benchmark Check
Know if your numbers are good
Raised on 80+ customer calls

Compares your rates to market standards, computed the same way benchmarks are, so you see where you really stand.

LearnLuna
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Winning Message Miner
Find the messages that win, and reuse them
Raised on 80+ customer calls

Finds the openers, angles and subject lines that win across your campaigns and saves them as patterns.

LearnLuna
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Campaign Doctor
Find why a campaign is not working
Raised on 30+ customer calls

Checks deliverability, the list, the message and the timing in order, names the cause, and suggests one fix.

LearnLuna
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Segment Scorecard
See which segments respond
Raised on 30+ customer calls

Splits results by title, industry, size and region, and shows where to double down and what to stop.

LearnLuna
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A/B Test Readout
Know which version won, and if it is real
Raised on 25+ customer calls

Picks the winner on meetings and positive replies, and says whether the gap is real or just noise.

LearnLuna
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Widget Conversation Review
Learn what visitors ask
Raised on 10+ customer calls

Every week: the top questions, the ones left unanswered, where visitors drop off and how many qualify.

LearnLuna
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✦ Play of the week

Hiring Signal Campaign

The week a company posts a VP Sales role is the week it rethinks pipeline. This play finds those companies, writes the why-now pitch and drafts the campaign. You just approve.

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What it does
1 Finds companies posting the roles you sell to
2 Builds an audience of the decision makers
3 Writes the pitch from the Company Brain
4 Drafts the campaign and waits for you

How a play runs

Three steps. Only one of them is yours.

1

Pick a play

From the library, from your team, or ask Ask Alta for the right one.

2

Your agents run it

Katie, Alex or Luna do the work on your account, with your ICP and history from the Company Brain.

3

You approve, Luna learns

Every run stops at a draft for you. Luna tracks replies, meetings and pipeline, and the winners rise to the top.

Every play runs on Alta's agents

Built for different jobs. Powered by one brain.

Katie - AI Outbound Agent

Outbound plays

Outbound that runs itself. Katie finds your best prospects from 50+ data sources, spots buying signals, and launches personalized outreach across email, LinkedIn and calls.

Alex - AI Inbound Agent

Inbound plays

Inbound that never sleeps. Alex qualifies inbound leads through AI-powered calls and chat, using CRM context to score intent, confirm fit, and route ready buyers to your team's calendar.

Luna - AI Growth Agent

Growth plays

Intelligence that compounds. Luna connects your CRM and 50+ data sources to detect buying signals, build lookalikes, and surface high-intent accounts.